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Risk Mitigation Systems was founded by Mike Pinkus and Brian Oravetz in 2007. Mike’s
background in business and technology and Brian’s in military and technology sales
enabled both men to realize that organizations were too often ignoring the full
spectrum of audience when planning for and responding to incidents. Furthermore,
they understood that all too often the only incidents rising to mitigation efforts
were loss of life issues.
They felt strongly that incident planning was about the more humble aspects of daily
routine. Response to slip and falls in retail or on campus is just as critical to
mitigating corporate risk as is response to an active shooter and the process for
both are foundationally the same. If your organization has an effective response
to the mundane it will shine during the extraordinary.
Pinkus and Oravetz recognized that the simple existence of emergency plans sitting
on shelves in binders or the forethought of a predefined text message was not enough
to constitute disaster preparedness. The people running towards the fire, while
critical, are not the start and conclusion of that incident. Everyone has a role
and a responsibility during incidents from the executive and legal to the public
relations and facilities leaders. Too often, and at an organizations peril, these
roles are relegated to afterthoughts as resources run toward the fires. The planning,
training and initiation of that incident represent far greater exposure to risk
for an organization while management, conclusion and post incident handling define
the success of the response.
The systems and mindset behind this unified vision of risk mitigation and response
did not seem to be common in the marketplace. Risk Mitigation Systems is about that
vision of bridging the gap, about systems and services required to most effectively
mitigate an organization’s risks before, during and after an incident occurs and
that is the vision brought forth by its founders and executed by its employees and
partners.
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